SEEKONK, Mass., Feb. 14, 2018 /PRNewswire/ — Little Kids Inc. will unveil a vast line of new bubble and water products at the North American International Toy Fair ahead of the spring season. Leading the line are new products designed specifically for Entertainment One’s sizzling hot PJ Masks property, including bubble blowing vehicles featuring the TV show’s three heroes (Cat Boy, Owlette and Gekko) as well as Little Kids’ popular Water Rescue Packs that shoot water up to 30 feet. The spring line will also include newly designed bubble products created specifically for pre-schooler’s little hands that, in addition to blowing bubbles, feature age-appropriate play patterns for the youngest kids to learn while playing. Returning favorite properties including Nickelodeon’s™ Paw Patrol and Shimmer and Shine™ and Jelly Belly® and Peeps® branded products in time for Easter baskets.

Kids can create continuous streams of bubbles with Little Kids, Inc.’s new PJ Masks themed products, including the PJ Masks Bubble Vehicle Assortment, unveiled at the North American International Toy Fair.

Highlights from the Little Kids Spring 2018 line include:

PJ Masks Bubble & Water Products

The PJ Masks No-Spill® Bubblin’ Bucket® features the award-winning No Mess™ design that Little Kids has become known for – turn it upside down, tip it over, drop it – no messy spills! A handle makes it easy to hold and carry anywhere and the bucket comes with three wands and 4 fluid oz of bubbles. (MSRP: $5.99; Ages 3+)

Kids can create continuous streams of bubbles with two new PJ Masks themed products. Power up the Cat Car, Bubble Flyer and Gekko Mobile by turning the handle and watch the bubbles fly with the PJ Masks Bubble Vehicle Assortment. (MSRP: $9.99; Ages 3+). The PJ Masks Bubble Blastin’ Machine, a battery powered bubble blower, is easy for even the little kids to use – just push a button and the bubbles start blowing. (MSRP: $12.99; Ages 3+) Both products come with 4 fl oz of bubble solution.

With the PJ Masks Water Rescue Pack Assortment, kids fill up the backpack, take aim and blast water up to 30 feet! Outfitted with adjustable straps for an easy fit, each backpack holds 30 fl oz of water and features full-color graphics of each of the show’s three heroes. (MSRP: $14.99; Ages 3+)

Rounding out the line is a PJ Masks Giant Bubble Wand Assortment and PJ Masks 8 oz. Bubbles Assortment, each available with Catboy, Owlette or Gekko. Both assortments have an MSRP of $3.99 and are designed for ages 3+.

Sesame Street Bubble & Water Products

Elmo and Cookie Monster wobble back and forth but don’t tip over (or spill!) with the Sesame Street® No-Spill® Bubble Wobblers featuring Little Kids unique No Mess™ design. Each wobbler includes 1.5 fl oz of bubble solution. (MSRP: $3.99; Ages 2+)

With Sesame Street® Giggle & Bubble Elmo, kids touch Elmo’s nose and he sings, counts, talks, giggles and, of course, blows bubbles! Toddlers can bring Giggle & Bubble Elmo anywhere with his easy- to- hold handle. The product includes 4 fl oz of bubble solution and requires 3 “AA” batteries, not included. (MSRP: $19.99; Ages 3+)

Jelly Belly®

Continuous streams of scented bubbles? You bet! The Jelly Belly® Bubble Machine Assortment not only blows yummy smelling bubbles but each bubble machine can be customized and decorated with jelly bean stickers that come included in each package. The assortment includes a red machine with Very Cherry scented bubbles; a blue machine with Berry Blue scented bubbles; and a green machine with Green Apple scented bubbles. Each machine includes 2 fl oz of scented bubble solution and requires 3 “AA” batteries, not included. (MSRP: $4.99; ages 3+)


On the heels of the brand’s 25th anniversary, Little Kids’ Fubbles line continues to innovate with new products. In 2018, the Fubbles® Light Up Bubble Blaster lights up for continuous streams of bubble play any time of day! Available in blue or purple, each blaster includes 2.36 fl oz of bubble solution and requires 3 “AA” batteries, not included. (MSRP: $4.99; ages 3+)

These new products and more will be on display for the first time at 114th annual North American International Toy Fair at the Jacob K. Javits Center in New York this weekend. Little Kids Inc. will be located in Booth #2823 on the main show floor.

About Little Kids Inc. 
Little Kids® Inc. was founded in 1989 by toy industry leader and former Toy Industry Association Board Member, Jim Engle.   Little Kids develops, manufactures and markets innovative and award-winning bubble, sports, novelty and activity toys that promote thoughtful and creative play.  Consumers recognize Little Kids toys for their high quality, value and durability.  Little Kids brands include Fubbles®, and No-Spill® Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler® toy.  Other Little Kids brands include Wicked Big Sports, Candylicious® Bubbles, and Junk Ball® Sports.  Little Kids’ licensed toy portfolio includes Nickelodeon™ with brands such as PAW Patrol™, Shimmer and Shine™, Teenage Mutant Ninja Turtles™, Blaze and the Monster Machines™ and Bubble Guppies™ bubble and water toys, as well as PJ MASKS,  Sesame Street®, Jelly Belly® bubble toys and PEEPS®, bubble and novelty toys.  Little Kids is privately owned enterprise headquartered in Seekonk, MA.

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SOURCE Little Kids Inc.