BOSTON, March 29, 2017 /PRNewswire/ — OfferLogic, a leading marketing technology company, was nominated for the 2017 Small Business Association of New England’s (SBANE) Innovation Award and will now enter the semi-finalist round.  

SBANE recognizes companies that have proven and marked success with a pioneering product, service, or other innovation in their industry.  Over 200 companies were nominated, from which 20 finalists are selected for advancement. Of the finalists, 8 top winners will be selected for one of three categories: For-profit, Non-profit, and Rising Stars. Past winners include companies such as Zipcar, Carbonite, and iRobot.

“We are delighted to be recognized for our innovative approach to improving cross-sell experiences across our partner websites. Over the past year, our team has developed the capability into a powerful and scalable platform that engages millions of users each month,” said Bryan Seastead, President and Co-Founder of OfferLogic, who presented last night at the Nominee Reception.

OfferLogic helps drive incremental revenues by injecting cross-sell offers into user experiences of large ecommerce sites.  More than a merchandising platform, OfferLogic’s proprietary platform easily controls offer presentation, targeting, and various user experiences, all without developers.  OfferLogic handles decisioning through algorithms that leverage available first-party data including audience, location, product-SKU and other data inputs.  OfferLogic embeds offers into mobile and desktop experiences using library of configurable containers, achieving a truly native treatment.  The platform allows ecommerce and retail brands to easily run highly-targeted, cross-sell offers with a wide-range of user experiences including add-to-cart, coupon distribution, post-sale call center routing, drip email follow-up, trigger-based direct mail, and more.

In addition to helping drive transactional revenue from first-party offers, OfferLogic has a growing network of over 160 advertiser partners that are often featured on client sites, generating significant third-party referral revenues. 

About OfferLogic:

OfferLogic is a technology provider that helps drive customer engagement, by promoting first & third-party offers, deals and coupons that are truly beneficial to end-customers.  OfferLogic platform customers are able to drive product adoption and awareness, bolster customer loyalty, all without disrupting important user-experiences. Once the platform code is deployed, no engineering development hours are used for continuous optimization, ongoing promotion, and revenue generation.  The platform leverages a decision-engine, container library, and marketing automation features & integrations, to serve personalized offers on world-class partner websites like Staples, GoDaddy, and BizFilings.

Contact: Brooke Kirostoulis, brooke@offerlogic.com  

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SOURCE OfferLogic