OOFOS Launches New OOmg Recovery Shoes
BRAINTREE, Mass., June 6, 2017 /PRNewswire/ — OOFOS, today announced the launch of their new OOmg low and high shoes. The leader in recovery footwear is expanding its product offerings to include a more versatile shoe with all the recovery benefits of the brand’s unique OOfoam technology. Starting at $120 MSRP for the low and $130 MSRP for the high, the new OOmgs are now available for purchase in women’s sizes at select specialty retailers across the country and online at OOFOS.com and while supplies last. Men’s sizes will be available starting in 2018.
“In response to our consumers, we are thrilled to launch our first-ever full-coverage recovery shoe,” said Duncan Finigan, brand leader of marketing at OOFOS. “The new OOmg collection features a break-through concept in shoe construction that allows them to have the full benefit of the OOfoam technology and OOFOS patented foot bed all year-round.”
Like all OOFOS products, the OOmgs are made of a proprietary material called OOfoam, that absorbs 37% more impact than traditional footwear. The new closed-toe, closed-back shoes come in a range of colors and feature a 4-way stretch mesh upper that conforms to the foot for comfort while also allowing for the foot to move naturally to enhance the recovery process. Additional style and function is provided by a stretchable strap across the top of the shoe to add support without binding.
To learn more about OOFOS and the new OOmg collection, visit OOFOS.com, the brands Instagram (@oofos) and Pinterest (oofos) pages, or join the conversation on Facebook at facebook.com/oofosfootwear or on Twitter (@oofos).
OOFOS began as a team of footwear veterans — friends dating back to the athletic footwear and running shoe boom of the ’70s and ’80s. Brought together by a desire to fill a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces. Stores are filled with athletic shoes designed to offer rebound and energy return — shoes that spring you forward when you’re exercising. What was missing was a material that could do the opposite: actually absorb shock after a workout. Two and a half years of tireless development later, we had a breakthrough on our hands. Our revolutionary OOfoam technology combined with a biomechanically engineered foot bed to create OOFOS: footwear that can truly make your hard-working feet and body feel better. Our unique OOfoam is designed to absorb 37% more impact than traditional footwear, relieving stress to the feet and body while helping you recover faster. Learn more at oofos.com.
Emily de Lacoste
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